In 2020 La Coqueta launched an official partnership with Plant-for the Planet, our biggest and most exciting project to date. As a company, we have embarked on a journey to be sustainable in everything we do and are motivated to use our brand as a platform to create positive change.
Now approaching their teenage years, it was Celia’s five children that first showed the enthusiasm and commitment to drive us toward change. The family has taken it upon themselves to personally lead this monumental movement and make a difference, working for a better, greener future.
The opportunity to stand together with Plant-for-the-planet and combat the climate crisis is limitless; with our main goal to plant one million trees by 2024 in areas of deforestation in Spain and Mexico. As a brand that is ‘proudly made in Spain’ and centrals itself on a family focus, this project is very close to our hearts.
'Over the years, I have directly witnessed the climate crisis in Granada and Sierra Nevada, where I have my family roots, and we spend so much time as a family. We have realized how much the planet needs our help. It is an honor to be working with Plant-for-the-Planet on this long-term project.'
'We are doing this for our children and for the new generations to come. Our mission is to plant a million trees in the next few years, and our dream is to educate and empower children to become Climate Justice Ambassadors. We’re determined to contribute towards a greener planet.’
Celia Muñoz, Ambassador for Plant-for-the-Planet
Every tree planted represents our sense of responsibility to help support not just the country, but the world, and its future. Plant-for-the-Planet’s global initiative is to plant a trillion trees, allowing us more time to reduce greenhouse gases and mitigate the climate crisis for younger generations. Through the official partnership, La Coqueta is currently focusing on three large-scale restoration projects.
In 2021 the family traveled to Doñana National Park to oversee the planting of over 128,000 trees. A natural reserve in southern Spain home to unique European biodiversity including endangered species such as the Spanish imperial eagle and the Iberian lynx. A UNESCO World Heritage Site since 1994, the eco-system has been under constant threat by draining of the marshes, irrigating land across the coast and water pollution by upriver mining, requiring extensive reforestation after a fire broke out in 2017 that saw the decimation of tens of thousands of animal’s habitats.
In 2022, the family continued their initiative in Celia’s native Granada, coming together with various organizations and political parties to plant over 24,000 trees on the largest urban surface overlooking Sierra Nevada.
Granada is one of the three most polluted cities in Spain, the planting of trees will help increase air quality through direct removal of air pollutants, altering local microclimates and building energy use through the emission of organic compounds. The third project is the Yucatán restoration in Mexico, where vast areas had been degraded for cattle herding and timber. Today, over 150 people are working together to restore the ecosystem and plant tens of thousands of trees, caring for over twenty different native tree species. So far, La Coqueta has planted just under 20,000 trees with a goal to enrich the forests with local lost species to increase biodiversity and protect valuable forest ecosystems.
Join The Movement
STOP TALKING, START PLANTING.